Digital Ambassadors for
Arts, Culture & Science
Digital Ambassadors for
Arts, Culture & Science
Digital Ambassadors for
Arts, Culture & Science

Increasing engagement for
museums, performing arts,
and cultural institutions

Increasing engagement for
museums, performing arts,
and cultural institutions
Extending access using AI to encourage in-person engagement in a digital-first world.
Extending access using AI to encourage in-person engagement in a digital-first world.
Extending access using AI to encourage in-person engagement in a digital-first world.
Inviting select institutions to pilot
a Digital Ambassador at discounted or no cost.
Inviting select institutions to pilot
a Digital Ambassador at discounted or no cost.
Inviting select institutions to pilot a Digital Ambassador at discounted or no cost.

What We Do
We build and manage AI website assistants for cultural institutions. These Digital Ambassadors greet visitors online, answer routine questions, provide program and ticket information, and guide people toward in-person participation. Here are six key features:
1. Visitor Q&A 24/7 (hours, admissions, directions)
2. Multilingual Support for global audiences
3. Efficient Membership and Ticketing Guidance
4. Event and Program Information On Demand
5. Actionable Insights About Patron Demand
6. Reduced Staff Burden on Routine Inquiries

What We Do
We build and manage AI website assistants for cultural institutions. These Digital Ambassadors greet visitors online, answer routine questions, provide program and ticket information, and guide people toward in-person participation. Here are six key features:
1. Visitor Q&A 24/7 (hours, admissions, directions)
2. Multilingual Support for global audiences
3. Efficient Membership and Ticketing Guidance
4. Event and Program Information On Demand
5. Actionable Insights About Patron Demand
6. Reduced Staff Burden on Routine Inquiries
Benefits to Your Institution
Benefits to Your Institution

Digital Alignment
Digital
Alignment
Keeping cultural attractions relevant in a digital-first era.

Digital Alignment
Keeping cultural attractions relevant in a digital-first era.

Visitor Growth & Retention
Visitor Growth
& Retention
Guiding first-time visitors into long-term patrons.

Visitor Growth & Retention
Guiding first-time visitors into long-term patrons.

Increased Engagement
Encouraging deeper exploration before and after visits.

Increased Engagement
Encouraging deeper exploration before and after visits.

Access and Connection
Extending inclusivity through 24/7, multilingual support.

Access and Connection
Extending inclusivity through 24/7, multilingual support.

Education and Learning
Sparking curiosity and reinforcing cultural knowledge.

Education and Learning
Sparking curiosity and reinforcing cultural knowledge.

Operational Relief
Reducing staff workload on routine FAQs and amenities.

Operational Relief
Reducing staff workload on routine FAQs and amenities.


Bring
Innovation
to Your Visitors
Your mission deserves modern tools. Join forward-thinking institutions already using AI Ambassadors to make culture more accessible and engaging.
Bring
Innovation
to Your Visitors
Your mission deserves modern tools. Join forward-thinking institutions already using AI Ambassadors to make culture more accessible and engaging.

Who We Serve
We support cultural institutions that want to strengthen how visitors connect with them online. Our pilot program leverages AI to expand access and create new opportunities for public engagement.
Museums
Galleries and Exhibits
Science Centers
Observatories & Planetariums
Historic Sites and Landmarks
Performing Arts Theaters
Symphony Halls
Cultural & Community Centers
Botanical Gardens
Libraries and Archives

Who We Serve
We support cultural institutions that want to strengthen how visitors connect with them online. Our pilot program leverages AI to expand access and create new opportunities for public engagement.
Museums
Galleries and Exhibits
Science Centers
Observatories & Planetariums
Historic Sites and Landmarks
Performing Arts Theaters
Symphony Halls
Cultural and Community Centers
Botanical Gardens
Libraries and Archives

Who We Serve
We support cultural institutions that want to strengthen how visitors connect with them online. Our pilot program leverages AI to expand access and create new opportunities for public engagement.
Museums
Galleries and Exhibits
Science Centers
Observatories & Planetariums
Historic Sites and Landmarks
Performing Arts Theaters
Symphony Halls
Cultural and Community Centers
Botanical Gardens
Libraries and Archives
Our Why
Cultural attractions are built to preserve creativity and knowledge across human heritage. This mission matters more than ever as new technology blurs what is crafted and what is computed.
Today's cultural institutions thrive by meeting people where they connect. Adaptward's Digital Ambassadors invite and enable the public to engage more deeply and plan in person visits. They don't replace staff, they extend accessibility amidst a shift to digital-first.
From first-time visitors to lifelong patrons, we help cultural spaces become more approachable and resilient as the digital age changes how connection begins.
Cultural attractions are built to preserve creativity and knowledge across human heritage. This mission matters more than ever as new technology blurs what is crafted and what is computed.
Today's cultural institutions thrive by meeting people where they connect. Adaptward's Digital Ambassadors invite and enable the public to engage more deeply and plan in person visits. They don't replace staff, they extend accessibility amidst a shift to digital-first.
From first-time visitors to lifelong patrons, we help cultural spaces become more approachable and resilient as the digital age changes how connection begins.


Industry Examples
Notable Institutions Leveraging AI To Increase Engagement
Museums, theaters, and science centers around the world are already implementing chatbots to support visitor needs. Not as exhibits, but as tools to improve accessibility and visitor engagement. While these examples were conducted by other institutions, they demonstrate how AI Ambassadors like Adaptward’s can enhance visitor engagement.
Museums, theaters, and science centers around the world are already implementing chatbots to support visitor needs. Not as exhibits, but as tools to improve accessibility and visitor engagement. While these examples were conducted by other institutions, they demonstrate how AI Ambassadors like Adaptward’s can enhance visitor engagement.
Deeper Visitor Engagement
National Art Museum, Sweden
A 2025 peer-reviewed study compared a generative AI chatbot to the museum’s existing app. The chatbot provided contextual information about artworks, and visitors showed measurably deeper engagement and higher enjoyment when using it compared to the standard app. Source: ResearchGate – Experiencing Art Museum with a Generative Artificial Intelligence Chatbot
Deeper Visitor Engagement
National Art Museum, Sweden
A 2025 peer-reviewed study compared a generative AI chatbot to the museum’s existing app. The chatbot provided contextual information about artworks, and visitors showed measurably deeper engagement and higher enjoyment when using it compared to the standard app. Source: ResearchGate – Experiencing Art Museum with a Generative Artificial Intelligence Chatbot
Efficient Visitor Support and Engagement at Scale
Public Cultural Institution (25-Day Chatbot Pilot)
A 25-day pilot in a European cultural institution recorded interactions from more than 3,400 users. The chatbot managed visitor questions so effectively that 97.4% of users never required human assistance, with an average engagement time of 3 minutes and 9 seconds, presenting clear evidence that AI assistants can handle routine front-line visitor needs. Source: ResearchGate – Artificial Intelligence in Public Cultural Institutions
A 25-day pilot in a European cultural institution recorded interactions from more than 3,400 users. The chatbot managed visitor questions so effectively that 97.4% of users never required human assistance, with an average engagement time of 3 minutes and 9 seconds, presenting clear evidence that AI assistants can handle routine front-line visitor needs. Source: ResearchGate – Artificial Intelligence in Public Cultural Institutions
Efficient Visitor Support and Engagement at Scale
Public Cultural Institution (25-Day Chatbot Pilot)
A 25-day pilot in a European cultural institution recorded interactions from more than 3,400 users. The chatbot managed visitor questions so effectively that 97.4% of users never required human assistance, with an average engagement time of 3 minutes and 9 seconds, presenting clear evidence that AI assistants can handle routine front-line visitor needs. Source: ResearchGate – Artificial Intelligence in Public Cultural Institutions
Engaging Younger Audiences
Historic House Museums in Milan
Four historic house museums in Milan ran a chatbot-plus-gamification pilot targeting teenage audiences. While not aimed at direct ticketing conversion, the project showed that chatbots can creatively increase engagement with younger visitors and encourage exploration of heritage spaces in new ways. Source: ResearchGate – Engaging Museum Visitors with AI: The Case of Chatbots
Four historic house museums in Milan ran a chatbot-plus-gamification pilot targeting teenage audiences. While not aimed at direct ticketing conversion, the project showed that chatbots can creatively increase engagement with younger visitors and encourage exploration of heritage spaces in new ways. Source: ResearchGate – Engaging Museum Visitors with AI: The Case of Chatbots
Engaging Younger Audiences
Historic House Museums in Milan
Four historic house museums in Milan ran a chatbot-plus-gamification pilot targeting teenage audiences. While not aimed at direct ticketing conversion, the project showed that chatbots can creatively increase engagement with younger visitors and encourage exploration of heritage spaces in new ways. Source: ResearchGate – Engaging Museum Visitors with AI: The Case of Chatbots
Contextual Storytelling via AI
Metropolitan Museum of Art, New York (2024 Costume Institute Exhibition)
For its 2024 Costume Institute exhibition “Sleeping Beauties: Reawakening Fashion,” the Met introduced an AI-powered chatbot. Visitors could interact with the persona of a 1930s socialite connected to a featured gown, asking dynamic questions about her life and the fashion piece. The experiment added a layer of personal engagement and narrative depth, illustrating how AI can complement curatorial work without replacing it. Source: Wall Street Journal – “OpenAI Brings Custom Tech to This Year’s Met Gala Exhibition” (Apr 29, 2024)
For its 2024 Costume Institute exhibition “Sleeping Beauties: Reawakening Fashion,” the Met introduced an AI-powered chatbot. Visitors could interact with the persona of a 1930s socialite connected to a featured gown, asking dynamic questions about her life and the fashion piece. The experiment added a layer of personal engagement and narrative depth, illustrating how AI can complement curatorial work without replacing it. Source: Wall Street Journal – “OpenAI Brings Custom Tech to This Year’s Met Gala Exhibition” (Apr 29, 2024)
Contextual Storytelling via AI
Metropolitan Museum of Art, New York (2024 Costume Institute Exhibition)
For its 2024 Costume Institute exhibition “Sleeping Beauties: Reawakening Fashion,” the Met introduced an AI-powered chatbot. Visitors could interact with the persona of a 1930s socialite connected to a featured gown, asking dynamic questions about her life and the fashion piece. The experiment added a layer of personal engagement and narrative depth, illustrating how AI can complement curatorial work without replacing it. Source: Wall Street Journal – “OpenAI Brings Custom Tech to This Year’s Met Gala Exhibition” (Apr 29, 2024)
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